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What Is a Stock Buyback? How Share Repurchases Affect Investors

Companies don't just pay dividends — they also buy back their own shares from the market. This is called a buyback. Here's how it works and what it gives shareholders.

Aspiro Editorial · 18.10.2026

What it is

A buyback is a share repurchase: the company buys its own shares on the market. The repurchased shares are often canceled, so fewer shares remain outstanding. Each remaining shareholder's stake in the company grows.

Example

BeforeAfter a 10% buyback
Shares100 million90 million
Earnings$1 billion$1 billion
EPS$10≈ $11.1

The earnings are the same, but there's more of them per share.

Buybacks vs. dividends

Both are ways to return money to shareholders. Dividends land in your account, while a buyback works through a larger stake. In some countries, buybacks are more tax-efficient.

The catch

If a company buys back shares with borrowed money or at an inflated price, it can hurt the business. Look at debt and cash flow — see the financial statements lesson.

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  • A buyback is a company repurchasing its own shares.
  • Fewer shares — a bigger stake and higher EPS for everyone.
  • A debt-funded buyback is a reason to be wary.

Frequently asked questions

Does the share price rise during a buyback?

A buyback creates extra demand, but the price depends on many factors. A rise is not promised.

How do I find out about a buyback?

Companies announce repurchase programs in press releases and reports, including the size and timeframe.

Do I have to sell my shares during a buyback?

No, participation is voluntary. The company buys shares on the market from those who decided to sell.

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